new visual ways to search for real estate
Add Visual Search to Your Search Bar
Introducing, Visual Search Plus Virtual Staging; an extension to the search bar allowing agents and buyers to find and design the perfect home unlike ever before
Our Personalized Search Provides New Search Options
ShowOff’s Personalized search finds more relevant search results by providing the search bar a fresh new search option; a visual option. Now agents and buyers search for available listings with more criteria than ever before:
- Search by architectural style
- By Specific room type
- Home features; like cherry wood cabinets
- Similar images
- Upload a picture from social media, a magazine or by driving around and finding homes liked
And with the same search options, agents and buyers overcome objections online or walking through the house in real time.
Add Visual Search to the search bar
Beginning the search with filters like price, bedrooms and bathrooms can be very time-consuming because most of the properties that pop up in results simply don’t match buyers taste.
ShowOff’s personalized search has switched the search priorities on the search bar. Begin with Visual Search, then use the filters like price or bedroom and bath to refine it.
Just imagine a buyer happens to come across a kitchen on Pinterest that they instantly swoon for and they want you to find a home in their area with a kitchen just like that one. Simply plug that image into the ShowOff widget and viola; our personalized search will find every listing with kitchens that are extremely similar to the image.
Now there’s five refined ways to search for the perfect home
Showoff’s personalized search provides more options on the common search bar. Let’s zoom in on each option.
Every image within the ShowOff system is tagged with detail descriptions so agents can search for properties the same way you might search for something on Google. A feature tag can be: wood cabinets, fireplace, sofa, table, floors, walls, cabinets and more.
Just imagine a buyer likes a kitchen layout on one listing and they want to find a different home with a similar kitchen layout. In seconds, ShowOff’s Personalized Search will find listings with kitchens that are similar to the picture.
Sometimes a buyer is dead set on buying a home that has certain rooms like a home office or mother-in-law suite. ShowOff’s personalized search recognizes over 30 different types of rooms both indoors and outdoors.
The buyer is driving down the road, sees a home they like, snaps a shot of it and passes it off to their agent or uploads it himself into the Visual Search box.
Our software reads the photo and in seconds finds all available properties within a given area that look similar to that photo.The same goes for a picture you see on social media or even a beautiful home found in a magazine somewhere. The results are all the same.
For the first time, agents can find properties for sale that match their buyer’s preferred design style. For example, they can search for available homes that have are contemporary, we offer 11 architectural styles and classifications.
This feature is not limited to the exterior. You can search for contemporary interior and find spot on results. Imagine the power this search method provides to agents that sell new construction.
Now Feature Tags are Interactive
For Visual Staging, remember those feature tags ShowOff’s Visual Search finds and labels? This gets interesting, our software turns those areas interactive.
We’ve partnered with 3rd party online home and garden suppliers, for example when an area like the wall is labeled in a picture…. you can switch out one paint color with a new one.
Our cutting-edge Virtual Staging and shopping capabilities is easier than ever to renovate property. When it comes to a home’s layout and interior design the only limit is your buyers’ creativity.
You or your buyer can even search for all of the items needed to give a home a makeover from flooring and paint colors to furniture and lighting; it is all directly available to be shipped to you directly from the shopping feature of the ShowOff widget.
The Benefits You Will Receive
Faster Search Times
While the current MLS allows you to narrow the search by size, location or price, it doesn’t allow you to search by style or characteristics. Thanks to ShowOff, you can narrow the search by the style of architecture, or even individual characteristics of specific rooms like modern kitchen with open ceilings and island.
Generate More Organic Traffic
Thanks to the millions of images, tags, interior catalog and content built-into the widget, your real estate website gets an instant SEO boost to help get your website closer to the top of Google search results. Buyers are so enthralled by this more powerful home shopping experience that they are engaging with it for far longer and much more seriously than traditional MLS searches.
More Marketable Listings
With ShowOff’s powerful search widget, you and your buyers will be able to completely stage and decorate any room of any property and even purchase the furniture from that design thanks to our integration with hundreds of retailers.
Sifting through search results takes to long
From the first search using normal filters like #bedrooms, #baths, square feet, price, a filtered list is returned with hundreds, maybe thousands of listings. The only way to refine that list is to comb through each listing one-by-one.
Until now, agents didn’t have the right tools to make near 100% perfect search results the first time.
You see until today… Agent’s and buyers’ haven’t had a reason to search for more than just #bedroom, #baths, square foot and price. Now they do!
When the agent does find the right home, they may be faced with the next obstacle. Objection to the homes decor.
Let’s say the buyer envisions his dream home painted white, except the perfect home that fits all his criteria is painted red. If he’s like the other 80% of the population, he can’t envision how it will look in a different paint color.
That simple objection may send the buyer walking away frustrated and losing out on the home of their dreams. While the agent may have lost the chance of a sale.
Users can upload inspirational photos or use visual style tags to create accurate searches that predict top ranked home listings for the specific requests. Visual searches can be used in addition to typical filters to narrow down property size, neighborhood, number of bedrooms and more. Searches take 45 seconds and compile top properties matching visual search and filters with a percentage ranking.
Property matches can be virtually staged to help users envision the space. Utilizing tools including room mapping, touch up removals of unwanted fixtures, furnishings and landscaping as well, the ability to add shoppable furnishings to maximize personal visualization of space.
Realtors can easily view client home searches and proactively expedite closures with less resources spent in the search period. Clients enjoy a virtual stress-free, home search experience that keeps them returning for all their real estate needs.